CALLERLAB's Marketing Manual has information you can use for your clubs!!!
At the 2018 NSDC in Kansas City, square dance Caller Mike Hogan presented in a seminar an overview of the "The CALLERLAB Square Dance Marketing Manual". Mike, who has worked the past 27 years in marketing, sales and management, worked on and wrote most pages of the manual. He states that it is to be read in sections---like an automobile manual, not a novel! There are sections on Marketing Fundamentals, Tactics, Resources, Fundraising, and of course, many others. CALLERLAB offers the manual FREE OF CHARGE; go to the menu bar on this website, titled: "Documents", and look for The CALLERLAB Square Dance Marketing Manual, or contact them at: callerlab.org .
Their March 8, 2018 version of the manual is 91 pages long; this is version 1, and any edits or additions will be announced.
Here is a link to the Buddy Weaver Keynote Speech at the 67th NSDC in Kansas City: https://youtu.be/ZeYinLeLSXA
123 Pictures --- Best of the 68th NSDC in Atlanta are on Photos.google web site; go to:
103 Pictures of the 67th NSDC in Kansas City are on Photos.google web site; go to: https://photos.app.goo.gl/Lc6yv7zCppS9mHGe9
UNITED SQUARE DANCERS OF AMERICA
Resolution of Support for the Alliance of Round, Traditional and Square-Dance, Inc.
Re-Imaging of Square Dancing
Several new additions on "Documents"---last on that page---are newer "Winning Ways", not previously documented.
Please go to: http://tinyurl.com/LiveLivelyclubs and enter your club and contact information if you haven't done so already.