At the 2018 NSDC in Kansas City, square dance Caller Mike Hogan presented in a seminar an overview of the "The CALLERLAB Square Dance Marketing Manual".  Mike, who has worked the past 27 years in marketing, sales and management, worked on and wrote most pages of the manual.  He states that it is to be read in sections---like an automobile manual, not a novel!  There are sections on Marketing Fundamentals, Tactics, Resources, Fundraising, and of course, many others.  CALLERLAB offers the manual FREE OF CHARGE; go to the menu bar on this website, titled: "Documents", and look for The CALLERLAB Square Dance Marketing Manual, or contact them at: .

Their March 8, 2018 version of the manual is 91 pages long; this is version 1, and any edits or additions will be announced.

Here is a link to the Buddy Weaver Keynote Speech at the 67th NSDC in Kansas City:  

123 Pictures --- Best of the 68th NSDC in Atlanta are on web site; go to:

103 Pictures of the 67th NSDC in Kansas City are on web site; go to: 

 The Facebook page has been updated:


Resolution of Support for the Alliance of Round, Traditional and Square-Dance, Inc.

Re-Imaging of Square Dancing

(Click below:)

Several new additions on "Documents"---last on that page---are newer "Winning Ways", not previously documented.

Please go to: and enter your club and contact information if you haven't done so already.

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